All brands
Department & HomeSimulated data

HEMA Amsterdam

23 locations across 5 markets. Simulated performance for the last 30 days, compared with the previous 30 days.

Locations

23

Foot traffic

327.9K

-4%

Revenue

AED 12.6M

-4.4%

Close rate

32.5%

traffic → sale

Avg basket

AED 118

per transaction

Avg dwell

16.5 min

per visit

Traffic per door / day

475

visitors

Revenue per door

AED 548K

-4.4%

Closing-hour capture

15.6%

traffic in final trading hour

Loyalty share

23.2%

Club AIVI members

Foot traffic trend

Daily visitors, last 30 days

Revenue vs closing performance

Revenue (AED) against close rate

Traffic by trading hour

Peak at 19:00 · strongest close rate at 12:00 (40.42%)

Operational signals

Simulated diagnostics

Transactions
106,417
Staffing coverage index
0.65×
Return rate
7%
Close-rate change
-0.11 pts
Avg dwell time
16.5 min
Closing-hour capture
15.6%

Market breakdown

Performance by country

MarketStoresTrafficRevenueCloseTrend
KSA9125.3KAED 4.8M28.6%-7.2%
UAE8111.2KAED 4.3M28.4%+3.6%
India338.1KAED 1.5M29.9%-5.2%
Qatar233.6KAED 1.3M32.1%-7.0%
Bahrain119.7KAED 756K31.8%+0.3%

Top locations

Ranked by revenue contribution

LocationTrafficRevenueCloseTrend
Al Nakheel MallKSA26.3KAED 1.3M37.4%-10.8%
U Walk RiyadhKSA19.6KAED 1.1M40.4%-15.4%
Red Sea MallKSA26.5KAED 1.0M28.3%+6.9%
Riyadh ParkKSA20.8KAED 987K36.1%-4.2%
Mall of QatarQatar21.7KAED 966K34.2%+2.8%
Granada CentreKSA28.3KAED 962K26.8%-12.1%
Dubai Hills MallUAE21.4KAED 888K37.2%-13.6%
Al Wahda MallUAE20.0KAED 882K35.3%+1.0%
Mall of ArabiaKSA24.3KAED 825K25.6%-1.4%
City Centre MirdifUAE20.1KAED 756K27.5%-15.3%
Mall of the EmiratesUAE18.9KAED 700K30.4%+0.9%
Orion MallIndia12.5KAED 613K38.3%-7.2%
Phoenix PalladiumIndia14.8KAED 600K33.5%-12.2%
Place VendômeQatar11.6KAED 540K39.9%+2.3%
City Centre BahrainBahrain18.2KAED 537K28.7%+3.2%
Select CitywalkIndia9.7KAED 491K36.4%-1.8%
Yas MallUAE12.1KAED 383K28.0%-5.5%
Dubai MallUAE12.4KAED 346K26.9%+1.8%

All figures on this page are simulated mock data for demonstration purposes and do not represent actual Apparel Group trading results.