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Department & HomeSimulated data
Martha Stewart
10 locations across 8 markets. Simulated performance for the last 30 days, compared with the previous 30 days.
Locations
10
Foot traffic
160.7K
-6.1%
Revenue
AED 7.3M
-3.2%
Close rate
38.3%
traffic → sale
Avg basket
AED 118
per transaction
Avg dwell
20.5 min
per visit
Traffic per door / day
536
visitors
Revenue per door
AED 729K
-3.2%
Closing-hour capture
18%
traffic in final trading hour
Loyalty share
36.6%
Club AIVI members
Foot traffic trend
Daily visitors, last 30 days
Revenue vs closing performance
Revenue (AED) against close rate
Traffic by trading hour
Peak at 18:00 · strongest close rate at 17:00 (47.56%)
Operational signals
Simulated diagnostics
- Transactions
- 61,506
- Staffing coverage index
- 0.78×
- Return rate
- 4.6%
- Close-rate change
- +0.37 pts
- Avg dwell time
- 20.5 min
- Closing-hour capture
- 18%
Market breakdown
Performance by country
| Market | Stores | Traffic | Revenue | Close | Trend |
|---|---|---|---|---|---|
| KSA | 4 | 68.0K | AED 3.1M | 37.6% | -6.4% |
| UAE | 2 | 32.0K | AED 1.5M | 43.2% | -6.5% |
| India | 1 | 21.0K | AED 952K | 43.0% | +0.6% |
| Qatar | 1 | 16.5K | AED 750K | 36.2% | -6.9% |
| Oman | 1 | 9.8K | AED 444K | 41.2% | +2.3% |
| Kuwait | 1 | 9.5K | AED 432K | 34.4% | +2.3% |
| Malaysia | 1 | 2.1K | AED 96K | 39.2% | +0.1% |
| Thailand | 1 | 1.8K | AED 80K | 34.4% | -8.2% |
Top locations
Ranked by revenue contribution
| Location | Traffic | Revenue | Close | Trend |
|---|---|---|---|---|
| Mall of ArabiaKSA | 21.8K | AED 1.4M | 46.9% | -10.6% |
| Mall of the EmiratesUAE | 20.1K | AED 1.2M | 46.3% | +3.1% |
| Phoenix PalladiumIndia | 20.0K | AED 934K | 37.7% | +5.2% |
| Riyadh ParkKSA | 20.0K | AED 861K | 32.2% | +6.2% |
| Red Sea MallKSA | 13.8K | AED 817K | 42.7% | +0.8% |
| Place VendômeQatar | 14.4K | AED 723K | 48.5% | -14.2% |
| Dubai MallUAE | 19.8K | AED 668K | 32.2% | -15.2% |
| Al Nakheel MallKSA | 12.1K | AED 594K | 47.5% | -12.6% |
| Mall of OmanOman | 9.8K | AED 505K | 40.0% | -8.8% |
| The AvenuesKuwait | 8.7K | AED 382K | 33.6% | -10.8% |
| Pavilion KLMalaysia | 2.7K | AED 124K | 34.0% | +2.6% |
| CentralWorldThailand | 2.1K | AED 111K | 39.9% | -13.6% |
All figures on this page are simulated mock data for demonstration purposes and do not represent actual Apparel Group trading results.