Category performance
Division-level comparison
Last 30 days of simulated trading, split by the categories Apparel Group reports on.
Revenue by category
30-day simulated revenue contribution
| Category | Brands | Stores | Traffic | Revenue | Close rate | Avg basket | Trend |
|---|---|---|---|---|---|---|---|
| Footwear | 18 | 713 | 8.1M | AED 698.9M | 25.8% | AED 334 | -2.2% |
| Fashion | 21 | 828 | 10.9M | AED 695.5M | 21.9% | AED 292 | -1.8% |
| Food & Beverage | 11 | 331 | 7.4M | AED 186.0M | 44.9% | AED 56 | -1.5% |
| Department & Home | 8 | 202 | 3.6M | AED 173.1M | 36.3% | AED 131 | -1.4% |
| Beauty | 5 | 175 | 2.9M | AED 148.8M | 31.0% | AED 166 | -3.0% |
| Kids | 6 | 239 | 2.7M | AED 141.6M | 22.7% | AED 232 | -1.0% |
| Accessories | 2 | 59 | 521.6K | AED 26.3M | 26.4% | AED 191 | -2.2% |
| Mall | 1 | 1 | 586.4K | AED 23.7M | 15.3% | AED 263 | -0.4% |
| Entertainment | 1 | 12 | 168.2K | AED 12.0M | 55.3% | AED 129 | -3.8% |
Kids brands
6
239 stores
Foot traffic
2.7M
Revenue
AED 141.6M
-1.0%
Close rate
22.66%
Kids — brand detail
Click a brand to open its deep dive
| The Children's PlaceKids | 64 | 796.3K | AED 45.4M | 24.6% | AED 232 | 13.6% | +1.1% |
| Babies & MoreKids | 59 | 591.9K | AED 27.6M | 20.2% | AED 231 | 12.1% | -2.0% |
| R&B KidsKids | 47 | 491.5K | AED 20.7M | 19.5% | AED 217 | 9.9% | +0.2% |
| ACO. KidsKids | 22 | 285.2K | AED 18.3M | 22.5% | AED 286 | 7.6% | -6.2% |
| SMYKKids | 26 | 321.6K | AED 17.2M | 27.0% | AED 198 | 18.8% | +1.4% |
| Tommy Hilfiger KidsKids | 21 | 209.3K | AED 12.3M | 23.1% | AED 254 | 7.5% | -4.2% |