Category performance

Division-level comparison

Last 30 days of simulated trading, split by the categories Apparel Group reports on.

Revenue by category

30-day simulated revenue contribution

CategoryBrandsStoresTrafficRevenueClose rateAvg basketTrend
Footwear187138.1MAED 698.9M25.8%AED 334-2.2%
Fashion2182810.9MAED 695.5M21.9%AED 292-1.8%
Food & Beverage113317.4MAED 186.0M44.9%AED 56-1.5%
Department & Home82023.6MAED 173.1M36.3%AED 131-1.4%
Beauty51752.9MAED 148.8M31.0%AED 166-3.0%
Kids62392.7MAED 141.6M22.7%AED 232-1.0%
Accessories259521.6KAED 26.3M26.4%AED 191-2.2%
Mall11586.4KAED 23.7M15.3%AED 263-0.4%
Entertainment112168.2KAED 12.0M55.3%AED 129-3.8%

Food & Beverage brands

11

331 stores

Foot traffic

7.4M

Revenue

AED 186.0M

-1.5%

Close rate

44.90%

Food & Beverage — brand detail

Click a brand to open its deep dive

Tim HortonsFood & Beverage971.9MAED 46.7M44.7%AED 5512.9%-1.1%
Cold Stone CreameryFood & Beverage501.4MAED 29.3M41.3%AED 5214.9%-1.2%
Nando'sFood & Beverage411.1MAED 28.2M49.8%AED 519.7%-2.3%
Molten Chocolate CaféFood & Beverage32687.2KAED 17.1M49.5%AED 5017.8%-2.9%
Allo! BeirutFood & Beverage23432.6KAED 12.6M40.8%AED 717.6%-3.9%
Firehouse SubsFood & Beverage18480.9KAED 11.6M46.9%AED 5110.3%+2.0%
NYC PizzaFood & Beverage21446.2KAED 10.6M42.0%AED 5614.2%-1.6%
Bliss BitesFood & Beverage12257.8KAED 9.4M49.1%AED 748.6%-2.0%
Jamie Oliver's PizzeriaFood & Beverage13303.0KAED 9.0M41.0%AED 738.8%+1.0%
Sushi LibraryFood & Beverage15310.1KAED 8.5M42.0%AED 657.9%+0.1%
Jamie's ItalianFood & Beverage9145.6KAED 3.2M43.2%AED 5010.0%-5.9%