Category performance
Division-level comparison
Last 30 days of simulated trading, split by the categories Apparel Group reports on.
Revenue by category
30-day simulated revenue contribution
| Category | Brands | Stores | Traffic | Revenue | Close rate | Avg basket | Trend |
|---|---|---|---|---|---|---|---|
| Footwear | 18 | 713 | 8.1M | AED 698.9M | 25.8% | AED 334 | -2.2% |
| Fashion | 21 | 828 | 10.9M | AED 695.5M | 21.9% | AED 292 | -1.8% |
| Food & Beverage | 11 | 331 | 7.4M | AED 186.0M | 44.9% | AED 56 | -1.5% |
| Department & Home | 8 | 202 | 3.6M | AED 173.1M | 36.3% | AED 131 | -1.4% |
| Beauty | 5 | 175 | 2.9M | AED 148.8M | 31.0% | AED 166 | -3.0% |
| Kids | 6 | 239 | 2.7M | AED 141.6M | 22.7% | AED 232 | -1.0% |
| Accessories | 2 | 59 | 521.6K | AED 26.3M | 26.4% | AED 191 | -2.2% |
| Mall | 1 | 1 | 586.4K | AED 23.7M | 15.3% | AED 263 | -0.4% |
| Entertainment | 1 | 12 | 168.2K | AED 12.0M | 55.3% | AED 129 | -3.8% |
Department & Home brands
8
202 stores
Foot traffic
3.6M
Revenue
AED 173.1M
-1.4%
Close rate
36.32%
Department & Home — brand detail
Click a brand to open its deep dive
| Daiso JapanDepartment & Home | 50 | 1.1M | AED 61.7M | 38.5% | AED 145 | 10.0% | -0.7% |
| Dollar PlusDepartment & Home | 41 | 701.9K | AED 32.9M | 36.5% | AED 128 | 15.7% | +0.4% |
| XIMI VogueDepartment & Home | 32 | 451.5K | AED 18.5M | 33.0% | AED 124 | 14.1% | -3.6% |
| BBZDepartment & Home | 18 | 353.9K | AED 16.0M | 37.0% | AED 122 | 9.5% | -1.3% |
| LakelandDepartment & Home | 15 | 299.1K | AED 13.1M | 37.1% | AED 118 | 8.8% | -3.2% |
| HEMA AmsterdamDepartment & Home | 23 | 327.9K | AED 12.6M | 32.5% | AED 118 | 15.6% | -4.4% |
| Sur La TableDepartment & Home | 13 | 226.9K | AED 11.0M | 33.8% | AED 143 | 18.9% | -0.4% |
| Martha StewartDepartment & Home | 10 | 160.7K | AED 7.3M | 38.3% | AED 118 | 18.0% | -3.2% |